When it comes to tasting coffee, everyone will have a different reference point. Some like it hot, and others a little more acid. In collaboration with illustrator Rán Flygenring we have created this chart to help us, and you, to navigate the flavors in the cup. The chart is based on the America’s Coffee Taster’s Flavor Wheel, an internationally recognized tasting tool based on many years of research by industry professionals. But don’t let that scare you, mostly you will encounter taste combinations, aromas blending together in sweet harmony. Next time you have a cup, we encourage you to enjoy it fully, sip by sip, and see if the Reykjavík Roasters poster opens up new dimensions to your coffee experience.